Education Section

	Platinum Qualities

	Platinum is Pure, Rare, and Eternal – Discover the qualities that make this most precious of metals so special.

	Pure Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin.

	Rare Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess.

	Eternal The platinum rings you give and receive on your wedding day will be the same rings you’ll be wearing on your 50th wedding anniversary. Why? Because platinum loses little metal to everyday wear. Platinum also provides a very secure setting for diamonds, which means more peace of mind. And, platinum is incredibly dense -- at least 60% heavier than other precious metals -- which means it doesn't just look great, it feels great, too! Celebrate your engagement, eternal commitment of marriage and life’s special occasions with jewelry set in platinum.

	Click the links to the left to learn more.
Diamonds Prefer Platinum

	Prized for their beauty, diamonds are the most popular choice for an engagement ring. And platinum is a diamond's best friend.

	Platinum contains no yellow color hue or alloys to tinge a diamond’s brilliance, and platinum's natural white luster is unaffected by time. Therefore, platinum enhances a diamond’s natural fire and sparkle, which means your engagement ring diamond will explode with brilliance forever.

	The rarity of platinum goes hand in hand with the uniqueness of a diamond, making your engagement ring one-of-a-kind and the perfect symbol of the exceptional love that you share.

	Platinum's unequaled durability, density and resistance to wear make it the most protective metal for settings. Engagement ring diamonds should be set in the most secure setting available, and that’s what platinum offers. Once set, the platinum prongs surrounding your diamond are less likely to shift than with other precious metals, and won’t wear away over time. This ensures a lifetime of wear for your diamond engagement ring, and peace of mind for you. And, this unmatched durability makes Platinum the ideal metal to be passed down from generation to generation.
Caring For Platinum

	Ensure your precious platinum pieces remain in perfect condition with these tips on jewelry storage, cleaning and maintenance.

	Store pieces separately in a jewelry box or chamois bag so they don't get scratched by other items of jewelry. Clean platinum in the same way you clean other fine jewelry - using a pre-packaged jewelry cleaner or by soaking it in a mild solution of soap and warm water. Finish by gently rubbing it with a soft cloth.

	Be cautious when handling bleach or harsh chemicals when wearing any fine jewelry. Although they won't hurt platinum, chemicals may discolor diamonds or gemstones. Treat fine jewelry with care - including your platinum wedding jewelry. It should not be worn while doing housework, gardening and other types of heavy work, sports or manual labor.

	The Scratch Factor All precious metals scratch. It's a natural part of everyday wear. However, when platinum is scratched, the metal is merely displaced and very little is lost.